Wiccans, witches, and other groups have been practicing forms of magick for thousands of years. Now, that activity is adapting to the internet age.
Welcome to WitchTok.
On the popular video platform TikTok, scores of witches virtually gather together to cast hexes, weave spells, and even bind or curse their perceived enemies.
It may be one of the fasted growing spiritual practices today, and there are likely hundreds of thousands of active WitchTokers in the United States alone.
Yet those not on in this specific corner of the internet may very well not even know about this not-so-secret cabal of internet witches sharing videos and commenting online.
Welcome to WitchTok.
What is WitchTok?
There are scores of witchy content creators on TikTok. They're joining covens, casting spells, and creating videos with the "WitchTok" tag – which have amassed tens of billions of views on the platform. That’s "billions". With a B.
WitchTok creators might show everything from magical spellcasting to using healing crystals, but the content stretches far beyond what you might think.
Even relatively mundane subjects get scores of views: makeup tutorials, book recommendations, cat videos.
This broad rundown of "witch tips" garnered nearly 1.5 million views:
Others dropped spells for winning the affection of men:
And for protecting your home:
A New Dark Age?
For many TikTok witches, this internet coven of sorts is the community they never had. WitchTok followers are often members of marginalized groups – primarily women and the LGBTQ+ community.
"I am a lot of marginalized groups. I am nonbinary, I'm queer and I'm half-Black... but magic has been the voice of people that are voiceless for a very long time," explains WitchTok creator Honey Rose. "Some people have a problem with traditional religions and traditional spirituality, as sometimes they go towards a more abstract form of spirituality, which can be witchcraft."
Some of these people see the rise in paganism, particularly in online spaces, as a direct response to the general feeling many young people may have that the world is completely out of their control.
These young witches, many of whom grew up online, sometimes express that they feel both a loss of local community prior generations had, as well as the sense that the powers-that-be are selling their future short, and that the deck is stacked against them.
"We live in this very intense, dark age... People want purpose, and they want connection," explains author Gabriela Herstik. "But beyond that, they want something that helps them connect to something larger than themselves. Something that helps them feel like there's a purpose, and magic does that. Magic is a way to align with your purpose, your power."
Using Magick for Activism
While many WitchTokers are in it for the community, or the aesthetic, or just for fun, some are increasingly using spellcasting and witchcraft as a means of activism.
For example, when 2024 presidential hopeful Vivek Ramaswamy joined TikTok, he may have expected some comments about his Hindu faith... but he probably didn’t imagine that he’d be on the receiving end of some very powerful hexes.
Indeed, within minutes of joining the popular social media platform, Ramaswamy was inundated with comments and videos hexing him.
In a now-deleted video that was viewed over 300,000 times, an anonymous woman who goes by @witchycannamom, cast a spell on Ramaswamy with ingredients that would have fit right into a creepy 19th century fairytale: one eye of newt, some stinging nettle, a touch of hemlock, and the hex was cast, which is purported to bring pain, sadness, and discomfort to Ramaswamy.
Ramaswamy was hardly WitchTok's first target, however. Hexing as a form of activism really took off during the Trump Administration, where many users cast spells and hexes intended to damage President Trump politically, or even personally.
Although initially published on the website Medium, a binding spell against President Trump went viral on TikTok. And in late 2020, WitchTok took a victory lap when President Trump was diagnosed with COVID-19.
Scores of internet witches said that the president’s COVID diagnosis, which came under a full moon on October 1st, was proof that their innumerable hexes and spells worked.
While the activism side is a big part of WitchTok’s popularity, for many more it’s a form of spirituality that provides a sense of community, as well as means of seizing control. As WitchTok creator Ayla Skinner puts it, “witchcraft, paganism, it all gives you a bit of control back, you can live your life how you want."
For many, the religious mysticism of witchcraft is a conduit to spirituality, activism, and community. In that sense, is it really any different from other modern faiths?
66 comments
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Any Christians that protest this, are acknowledging that our spells are not only real, but stronger than their prayers.
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You are so right! Blessed Be.
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Magic, what it means to humanity and the questions of it's application, being namely whether or not there is any real value and usefulness to it in today's world, will better serve it's practitioners to be kept at a simple and practical definition for everyday application.
WHITE MAGIC - ATTAINMENTS THROUGH GROUTH
BLACK MAGIC - ATTAINMENTS THROUGH FORCE
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Magic is a tool. Neither good or bad. Like a hammer, that you can build a home with or smash someone's skull in.
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Every individual has a different thought on what religion should be to them. It matters not what the religion is, we are all individuals with individual belief systems. I like the concept that Witch-Tok professes, however, I hope everyone can come together in harmony and not argue nit-picky points. Let us remember that, in reality, we are all one. We come together with the oath to "Do as you will, but harm none."
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Theresa,I'm sure that by far most, if not all of us abide by that which is written in the Witch's Rede, but also those of us who are ULC ministers agree with "We are all children of the same universe".
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The comments are a fascinating and enlightening read! There are some jarringly nasty, remarks that pass sentence…from multiple viewpoints, but y’’all are to be congratulated for keeping the overall thread in a courteous tenor. I do feel that the discussion strayed away answering the question itself, drifting to apologetics. My thoughts., expanded by reading, attentively, each comment.
Is witchcraft as a conduit to spirituality and resulting actions, equal to other modern faiths.
faiths? or Faiths with a capital F?
As I see it, s fundamental question is the common core to faith. Some variation of, “what is the meaning of life?” That answer will depend on where your faith lies.
Faith is allegiance to a person/thing/idea, and belief in something for which there is no proof (Merriam Webster diction. Not a direct quote.)
Do you belief in one or more deities? Do you belief there are no deities? Do you believe in a supernatural? Do you believe as an empiricist? Do you believe in something, anything or nothing? All are an exercise of faith .
Rabbi Jonathan Sacks in his book “The Great Partnership: Science and Religion and the search for meaning, Rabbi Sacks makes the point: “science tells us how it happened. Religion tells us why.”
“…religion and science are the two essential perspectives that allow us to see the universe in its three-dimensional depth. Science teaches us where we come from. Religion explains to us why we are here. Science is the search for explanation. Religion is the search for meaning.” (Quote from part of the synopsis). https://www.amazon.com/Great-Partnership-Science-Religion-Meaning/dp/0805243011?nodl=1&dplnkId=98345768-96c8-4bf3-b462-bc844ac203f8#
Each of us practices his or her faith, regardless of spiritual beliefs and practices, or the lack of them. On that basis, witchcraft certainly is very much the same as other faiths, modern or ancient.
Faiths on the other hand? The capital F points us back to apologetics.
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I’m a Witch, but I don’t agree with hexing people. Ward yourselves against evil, but don’t be hexing people. I love the community of WitchTok! For those saying TikTok is a Chinese company - it’s actually different. China has banned TikTok and uses a version called Dǒuyīn. TikTok is incorporated in the Caymans and has a Singaporean CEO. Dǒuyīn tracks its users. TikTok doesn’t do so any differently than other social media apps. Facebook has been caught selling our data multiple times.
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I agree with you spells that are done for harm will come back to you 10 fold and I am a pagan High Priestess and I know better than that
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What's wrong with China? We get a lot of great stuff from there, for far less money than so-called American made stuff, or atleast stuff made in this nation by our fellow Americans, many of whom delight in ripping us off, by charging exorbitant prices, to help pay the union wages of their factory workers, when the manufacture of an item shouldn't need to be paid more than a few rice cakes, a bowl of tofu, a pound of soybeans, and maybe some teriyaki sauce, to season it. People in China would gladly work all day for such a feast, and make top quality products, regardless of their religious or political beliefs.
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Imagine living in a community where you wouldn't want those people making your stuff to be paid a fair and comfortable wage. Being anti-union and blasting those workers as the reason your American made goods are more expensive is kind of silly, no? Consider yes that China made goods come cheaper - but at the expense of those workers ability to live comfortable lives. And consider what we would do if international trade collapsed (or even slowed) and all of our goods came from overseas.
I've read a lot of comments on this site, and never heard a more selfish take than (to paraphrase you): "I'd rather the people living in some other community suffer with less than those living in my community make a comfortable living. I just want my stuff.".
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I am a Witch and Pagan. Our religion is spiritually based but some baby witches (young ones) think it is all magick and curses. Yes, we could put curses on people, but we know that in the long run they will curse themselves because of the evil in their hearts.
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Ahem. Dear Self three hours? It shows time stamp at top of 11:59a. It's 2:04p now. Please learn to think quicker, speak/write less and regardless of how passionate you feel stop in 5 and allow 3 in the next 24. Kate you really got to stop this. ( tictoc - dpw,ssd,liheap,luwap,bcap,td,klarna,wm,taxes,sam++2:14p)
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Do what you want. Bring no harm to anyone or anything.Go always with pure, unselfish, good intentions. If you find someone or thing in need of help and direction do not act without permission, it is not within your power to discern or correct.Become familar with your dark soul after you learn the proper way. Throughout your day be thankful, grateful, respectful and acknowledge in thought, word and deed the souls and spirits of all and everyone you encounter including the dead. Source, the Gods, Godesses, Gaia, Jesus, the Big Guy - GOD, the Holy Spirit, Alah, Buddha, Shiva,Vishnu, Harriet and Oscar. Is the name important or the heart, soul, charachter and mind. Relationships roll and change and grow. Learn from books, relax religious rigidity and even though it'll feel weird call them friends. Learn to lean on them as you would your buds. Talk to them the same as you do your besties.Clear your mind, close your eyes, list your daily activities(bathing,breakfast,work,wash,walked dog yes it is something) and say thank you. Allow your body to just be and experience what is. No thoughts. Just be and listen. Invite them to you.Tell no one. Dare to be a different you.
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Kathryn Schneider
✌️🖤🌻🙏
Your comment was really heartwarming and I really enjoyed reading it!
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TikTok
A Chinese Company based in a Communist Country, is more than happy to take and use any information you want to post on their site.
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If a donut didn't have a hole in it it might have a brain, in place of it.
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Without the hole, there would not be a whole donut.
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Keep your eye on the donut and not the hole. ;-)
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It's hard for most men not to think about holes.
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My life's an open book, and I have no regrets, so anyone is welcome to take what they want, with my blessings.
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There is a profound strength in openness.
Respect.
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I don't care for Tik Tok. It leave a lot to be desired in details sometime... time wise it just doesn't really allow for much depth regardless the topic.
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Like so much of 'social' media.
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See this is the actual facts of Wiccan compared to paganism people should get their facts straight and do history Wikipedia
Search History of Wicca Article Talk Language Download PDF Watch Edit The history of Wicca documents the rise of the Neopagan religion of Wicca and related witchcraft-based Neopagan religions.[a] Wicca originated in the early 20th century, when it developed amongst secretive covens in England who were basing their religious beliefs and practices upon what they read of the historical witch-cult in the works of such writers as Margaret Murray. It also is based on the beliefs from the magic that Gerald Gardner saw when he was in India. It was subsequently founded in the 1950s by Gardner, who claimed to have been initiated into the Craft – as Wicca is often known – by the New Forest coven in 1939. Gardner's form of Wicca, the Gardnerian tradition, was spread by both him and his followers like the High Priestesses Doreen Valiente, Patricia Crowther and Eleanor Bone into other parts of the British Isles, and also into other, predominantly English-speaking, countries across the world. In the 1960s, new figures arose in Britain who popularized their own forms of the religion, including Robert Cochrane, Sybil Leek and Alex Sanders, and organizations began to be formed to propagate it, such as the Witchcraft Research Association. It was during this decade that the faith was transported to the United States, where it was further adapted into new traditions such as Feri, 1734 and Dianic Wicca in the ensuing decades, and where organizations such as the Covenant of the Goddess were formed.
From the 1970s onward, books began to be published by such figures as Paul Huson, Scott Cunningham, and Stewart and Janet Farrar which encouraged self-initiation into the Craft, leading to a boost in the number of adherents and the development of traditions. With the rising popularity of Wicca, it was used as a partial basis for witchcraft-based American films and television shows, further increasing its profile, particularly amongst younger people, in the 1990s.
Since the early 1990s, historians have published studies and research into the history of Wicca, including the American Aidan Kelly[1][2] and the Britons Ronald Hutton[3] and Philip Heselton.[4][5]
Background
The New Forest coven
Gardnerian Wicca and the Bricket Wood coven (1946–1963)
Development of Wicca
Contemporary Wicca
Notes
References
Bibliography Last edited 1 month ago by InternetArchiveBot Wikipedia Content is available under CC BY-SA 4.0 unless otherwise noted. Privacy policy Terms of UseDesktop
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Cindy, thankyou very much for that accurate description and suggested reading. I would only like to add that the main book I have and continue to study on the history of Wicca, Witches, and Paganism is The Wiccan Mysteries by Raven Grimassi. I have far from the best memory in the world (call me Aunt Clara, if you will (atleast I know my door knobs), and have never been good at quoting sources, so I very much appreciate those who can.
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Thank you
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Don’t forget Drawing Down The Moon by Margot Adler , a good book on American Neopaganism . Published 1979, revised in 2006.
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Susan, I too read that book, Drawing Down The Moon, in the early eighties. It's one of my all-time favorites! I first checked it out at our local public library, here in Galveston. It's about time I read it again. I'll buy it from Amazon this time. Thankyou for mentioning it.
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This is a great article that shows what's actually happening with USA's religious fallout. Probably the Earth's as a whole I'll bet. The perceived departure from spirituality is actually a shift to a spirituality that isn't Christianity, that's all. People still know there are forces in play we would call supernatural that science can't pinpoint, not yet anyway. Science actually has several supernatural artifacts in its hands right now but isn't intelligent enough to recognize them. You can drag a horse to water but can't make it drink, so it is with science and the men operating it's dials, arrogance being their stumbling block.
The atheists definitely have it wrong that people are ditching God/gods for the void. I read a nice article where some atheistic scientists claim humans are wired to believe in the supernatural. They sure got that right, we are indeed wired as such, just ask your average wiccan chic. She'll say the same as me and the atheist scientists that did the study.
To the wiccan members here, trust me when I say in no way shape or form do I look down on you. That's anti Christian drivel from a trained parrot. This Christian knows his place in the family of Man and the cosmos, we're all equal except for child molesters, murderers and rapists, they're the bottom of the bucket. All peoples from all walks of life will always have a certain percentage falsely believe they are superior to everyone else. It's a human condition found anywhere humans are found.
As far as the article goes with tictok witching and such, my opinion is the same for anyone. That is don't let high emotions rule the roost. Acting under those conditions can lead to poor choices and regret, sometimes unexpected babies which ain't all that bad of a thing I guess. Just my opinion. Be wise about it all, right?
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Whatever happened to "Karma?" Those who wish even upon or do evil to others will have the same, if not stronger happen to themselves. The natural order of things results in "goodness" and "positivity." Negativity inevitably consumes itself and dies. Why would any human being, no matter their faith, want to surround themselves with negativity?
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Wicca, the Old Religion, which is the Pagan life path from where the first true Witches came, is not like the type of religion or even club that can be joined by simply having certain beliefs, or knowledge from a book on the subject, but requires a substantial training period, administered by an initiated Witch, traditionally known in Wicca as a year and a day, which does not necessarily mean 366 days, for much about us, and what we say and do, cannot be described in mundane terms, or understood by the mundane, or neophytes. The training period period culminates in initiation, which means to begin. And you can't begin to be, until you have begun. And the training doesn't stop there, but continues throughout our lives, along what we call "The well worn path. Furthermore, one cannot look for a Wiccan mentor, in a place,or a church. If one is truly meant to be, Wicca Will find you. When the student is ready the teacher will appear. And that cannot be more true than on this Magickal path. Blessed be!
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For one wiccan was not created until after paganism and I would look up the actual date when we can was reality I know paganism is the oldest belief out there because I practice it everyday and I honor the gods and the goddesses wiccan is a separate thing from paganism I follow the oldest belief and I honor all the ancestors of the gods and the goddesses and yes we honor 365 days just like wiccan
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My Wiccan mentor (who was a natural hereditary Witch and a Gypsy) told me that not all Pagans are Wiccan, but all Wiccans are Pagan. And that Paganism has two aspects in that it is both a religion in and of itself, as well as an "Umbrella" religion covering numerous religious paths, including Wicca, among others. In that respect it is like Christianity, which covers many different sects, such as Catholic, Baptist, etc..
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Huh?
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CBE,( et. al.), pardon my "Huh?" Sometimes our posts/responses end up where we hadn't intended. Have no quibble with your thoughts, sir.
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Wicca was made public by Gerald Gardner in 1954.
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My Wiccan mentor used to tell me that everything about the life of a Witch is magickal. And also that spellcasting is the fun part of Wicca, but by far mostly not what we are all about. He also told me that Wicca is not exactly a religion, but more than a religion, a life path. I'm sure some of the people on Witch Tok are Wiccan, but undoubtedly more of them are delusional schizophrenics who think they're witches. And as for those who think that all those thousands of witches together caused Donald Trump to get COVID, they are only blowing smoke up their own asses, for it would only take one spell cast by a real Witch to cause it. However, few if any of us Wiccans seek to ever cause harm to anyone. Although we're sometimes tempted, we know that karma will take it's toll.
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Frist comment with sense lol l like it lol
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I once asked my Wiccan mentor what the difference was between being Wiccan and a Witch, to which he said "You have to be one of us to know the difference". With that answer I was enlightened, and never had to ask that question again. Those among us know the difference, and I Will never say anything else about it.
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well spoken truth
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What videos they did show here exhibits childish stupidity. Old wives tales are not magic in the classical sense. It takes years of study and strength of will to perform the simplest of spells. An effective hypnotist could talk any of them into believing anything. Putting a witch doormat does not make you a witch, just a disillusioned fool. Study Mathers, Crowley, the Kabbalah or any of the various other arts. But none of the geniuses shown could avoid being crushed by their own weak minds. But of course thats why they go online to practice and anounce "look at me I'm a witch!"
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"But none of the geniuses shown could avoid being crushed by their own weak minds." I don't know what that means - being nasty I guess, but I do agree you do not become a witch by saying so. Or become a chef, or cop or pilot. It all takes study, time, effort. Most online personalities are striving to become an even more frightening thing - influencers!
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It means it takes a very knowledgeable and strong willed person to perform traditional magic. It is a dangerous thing to play with. A good hypnotist can cause someone to walk in front of a train if they wanted. The example vids they showed did not depict the kind of character required.
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Yep, takes LONG years of study. Hogwarts is a bit of a hike from my place though. Harry was lucky.
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this is great!
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For one paganism is one of the oldest religions and the very first religion and it is legally recognized so stop secreting everyone the Christianity should be punished they're the ones that sacrificed the witches and sent them to death so stop being so judgmental witchcraft is here to stay and we're not going anywhere I know I'm a pagan High Priestess I'm here to tell you I'm not going anywhere and I even live in Oklahoma
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Further proof that every generation likes to think they are the first to discover something - and there isn't anything wrong with that. However, witches, covens, spell casting and ritual have all been online since the beginning of the internet. TikTok just gives them a wider platform. I don't agree with everything straight up witches on Tik Tok espouse, but I can't fault them for making great use of the medium.
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TikTok should shut this community down, it seems like what they are doing is almost illegal, and certainly demonic. This is completely different from prayer, casting spells and hexes has no purpose other than to spread evil and cause harm.
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It's called free speech. Freedom to worship how you choose, & freedom FROM religion.
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Why? Just because you personally dislike it? I'm a practitioner of witchcraft and there is nothing "illegal" about it. What they are doing is 100% not illegal, nor is it demonic.
The casting of a spell is all about intent, not always about "spreading evil and causing harm". Just like Christian / Catholic prayers, which are another type of spell. It's, again, all about intent. Hexes, again, about intent. So no, Tiktok is quite correct to leave this community to its own devices.
Tell me, how many use Christian / Catholic invocations for evil? Calling for innocents to be harmed due to their skin color, or their political affiliations, or their gender, or who they love, or where they come from? Hm? Should they not shut down Christian / Catholic groups on tiktok due to how many are using it to call for violence?
This is no different than any other religion, and the use of witchcraft is merely another type of prayer. It is not illegal and is not demonic.
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Bravo! Couldn't have said it any better myself!
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That's your opinion Christianity is the evil ones the other ones that forced people to attend church and believe in one God and one God only and actually witchcraft is not evil or medicine people and I believe in nature and mother Earth and all the gods and the goddesses not just one and I have a page on tick tock and Facebook I dare somebody to shut me down
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Cindy L Edgar, blessed be your feet that have carried you here... Thank you for your commitment. I've missed reading your comments, and the comments of other Pagans and Wiccans on this blog who used to come around more often, and often makes me feel like I'm the only one here. Ofcourse I don't care for addressing christian themed topics, and a few other things, so I don't come around here as often as I used to iether. Christianity is so ignorant, corrupt, and evil that I'd rather not even think about it. I wish there were more articles for us to talk about, related to the Old Religion and other Pagan paths. As a natural eclectic solitaire who doesn't drive anymore, still staying home a lot more to avoid air born pathogens and excessive heat, I lack much of the community I once enjoyed and needed. Only last night, for the first time ever, something compelled me to install Tik Tok on this phone 🤳. Until then, this blog was the closest thing to social media that I've known. And I don't know much about it yet, except how to scroll down and watch approximately three minute videos, which I did for atleast five full hours! I especially liked watching the ones of individuals going around giving money or food to poor and homeless. I think that's what I'll be doing, as soon as I win a lottery jackpot. But until then I can only afford to keep giving a few birthday and Christmas presents.
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Michaela, I only know good spells. It sounds like you've been reading the wrong spell books. Be careful with that. And don't forget about the threefold Law of Karma. Whatever energy we out out (good or bad) comes back to us threefold.
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There’s no need to be concerned about it, Lady Michaela, it’s all mythical fairy tales of human construct, much like demons, prayer, and all the gods that have been created by mankind. 🤗
🦁❤️
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Imagination is a very real substance, and very powerful, but not of a physical nature, so it cannot be measured. However, by directing it through creative visualization and other techniques it can have a definite affect on physical matter. Believe it or not, I could care less. I can only testify to personal experience.
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Lionheart, don't you think that some of the gods and goddesses might have been superhumans who came from another planet, or other planets, thousands of years ago ? I have a strong feeling, but nothing demonstrable, that they probably did. Maybe even since the last time planet Earth shifted on it's axis, when Atlantis and Lemuria went under water, and may have become part of one of the hallow Earth communities, on one of the inner levels, within this planet. They themselves might even be the gods of old, and the alien looking critters who fly around in their U.F.O.s. aBut no sir, I don't have any demonstrable evidence of any of that. However, it might be fun to think about, regardless of it's validity.
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That's sounds fun! You should write a book about it. In 2000 years some might think it really happened. There will always be gullible people. 🤭
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Magick isn't good or bad, but can be used iether way. Not all systems of Magick are Wiccan, but by far most of us Wiccans and Pagans only use it for good.
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Michaela, demons only exist in the minds of those who believe in them. In Wicca, the word demon does not exist. We do believe in good and bad spirits, but not demons. I believe that word came from Christian mythology.
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And given the rest of their beliefs, it's no wonder Christians believe in them.
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For you, demonic. For me, it’s just another religiously delusional human talking to their ‘god’ to ask for something.
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Why not? No matter how many people Christians consign to hell they cluelessly deny having any knowledge of how to cast a curse. The truth is all their judgement, name-calling and denial amounts to so many magic spells, and prayers are incantations to plea for interventions from their deity.
Organized religion is just a variation of magic - the difference being they are 'the establishment ', giving them the luxury of looking down their collective noses at smaller superstitions and claiming 'validity' over them - and banding together in their larger numbers to oppress the competition.
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AMEN!
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Atheists and LGBTQ atheists this is for you.
https://thecrimereport.org/2023/09/28/fbi-uncovers-international-satanist-pedophile-cult/
I came across this recent discovery of a satanic cult. They do horrific things to primarily LGBT youth. Absolutely horrifying and tragic. Amongst other things, they force them to suicide on camera for live onlookers. Read and search the reports.
Regardless of an atheists stance on Christianity and God, satanists and the occult believe and they represent evil even if you don't believe in evil. When you blindly support satanic Churches, which atheist often to as an attack against Christianity, you place your flag in the camp of evil, the camp thus cult lives in.
All believers act in that which they believe.